I don’t think I’m alone when I say that Starbucks has firmly planted itself in the same sentence of other classic or traditional feels during holiday time. Just like some patiently wait for the polar white snows to fall on a ready paved lawn, a large part of the American populace eagerly await new the release of new holiday drinks at Starbucks. They seem to be the Don Corleone of the coffee business in the United states.
In all seriousness, Starbucks’s marketing scheme is genius, and I think many of us who are familiar with the powerful conglomerate, can attest to being drawn in by colorful popping holiday advertisements. Even the news anchors seem to find the big reveal of new overpriced coffee beverages newsworthy. A quick glance on YouTube and I found a video titled “Starbucks unveils 2019 holiday cups and menu”, which displays four inviting tall paper coffee cups filled with an excess of sugars and espresso, featuring drinks like the eggnog latte, and peppermint mocha. What’s the most catchy though is again the cups themselves. The claim and hook line revolves around two aspects: one being four creative Christmas colored patterns that mimic holiday wrapping paper, and maybe even more important, that the cups and reusable. After all, we can’t have a multimillion dollar company not at least attempting to look like they are eco friendly in 2019 right? But don’t worry about the marketing and pricing, buy into the gimmick, guests receive fifty cents off their purchase after 2 p.m.!